In a major development for Indian cricket, Apollo Tyres has been announced as the new official jersey sponsor of Team India. The deal, which comes ahead of the Asia Cup 2025, marks a significant shift in the sponsorship landscape and is set to bring a fresh look to the Men in Blue’s iconic kit.
Apollo Tyres, one of India’s leading tyre manufacturers with a strong global presence, has now joined the elite list of brands to be featured on the Indian cricket team’s jersey. The partnership is being seen as a strategic move that not only enhances Apollo’s brand visibility worldwide but also underlines cricket’s unmatched influence in India.
Industry experts suggest the deal will significantly amplify Apollo’s image as a household name, given the sport’s massive following. With India set to play crucial tournaments in the coming months, the brand will be seen by millions of fans both on television and in stadiums.
Until now, the jersey was carried by a major fintech brand, but with Apollo Tyres stepping in, the kit is expected to undergo a subtle yet impactful design change. While official images of the new jersey are yet to be released, fans are eagerly waiting to see how the company’s logo blends with the iconic blue uniform.
The Board of Control for Cricket in India (BCCI) has steadily increased its sponsorship revenue over the years, thanks to the team’s global popularity. This latest deal further reinforces the strength of Indian cricket as a marketing powerhouse. According to reports, the sponsorship terms are highly lucrative, reflecting Apollo Tyres’ commitment to investing in high-impact partnerships.
Social media has been buzzing ever since the announcement, with fans sharing mixed reactions. While some praised Apollo Tyres for supporting the national team, others expressed nostalgia for the previous sponsors. However, the overwhelming sentiment remains one of excitement as supporters look forward to seeing their heroes donning the refreshed jersey in upcoming fixtures.
The unveiling of the new kit with Apollo Tyres’ branding is expected soon, just in time for India’s highly anticipated matches in the Asia Cup and beyond. For both Indian cricket and Apollo Tyres, this partnership is a win-win—promising wider recognition, deeper fan engagement, and an exciting new chapter in the story of Team India’s jersey legacy.
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